EMBEDDING SUSTAINABLE BUSINESS PRACTICE : A BETTER BUSINESS MODEL
This is a paper I wrote that has just been published in the Journal Of Positive Management. In this paper I set out the basis for a new research programme designed to demonstrate that by encouraging managers of small to medium-sized businesses (SMEs) to take a positive approach to social and environmental risks, embedding and operationalising their responses into their business strategy, they may enjoy a range of positive business benefits, as has been demonstrated by larger companies.