Each year at the Rotterdam Business School we organise a Pressure Cooker Week.
We invite students from a few other universities to join with our Master students. We organise the students into mixed teams.
On the Monday a guest, typically a senior executive or business owner, will present the problem. A real, live issue with which our guest needs help.
Over the next few days, students will be given a few lectures on topics related to the problem. By Friday, they must present their recommendations. Yes – Friday of the same week.
Over the years I have always been amazed by a few outcomes. First, that in a few days these student teams can develop some remarkable and pertinent answers to real-life problems (usually, much to the pleasant surprise of the guest). Second, the method of presentation has become quite innovative – as this example demonstrates.